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Generative AI shouldn't replace your designer
Why you shouldn't use generative ai to create your brand identity and brand assets

Kylie-Ann Homer
1 day ago6 min read


The Role of Brand Mascots as Distinctive Brand Assets
How brands use brand mascots as distinctive brand assets to ensure an emotional connection with consumers.

Kylie-Ann Homer
Apr 25 min read


How unique brand assets will allow brands to thrive in the age of user-generated content
In the age of social media, brands need to be recognised in an instant. The best way to do that? Unique Brand Assets.

Kylie-Ann Homer
Mar 144 min read


When being different doesn't pay off
Liquid Death is leaving the UK market. Its brand identity, once celebrated for its difference, could be to blame.

Kylie-Ann Homer
Feb 105 min read


How an effective brand refresh can increase sales
To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Kylie-Ann Homer
Jan 204 min read


The Importance of Good Brand Guidelines
Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Kylie-Ann Homer
Jan 64 min read


How to create a unique brand identity system that works hard on social media
Using the rebrand of Salvia Glass as an example, I will explain how to create a unique brand identity system that works hard on social media

Kylie-Ann Homer
Dec 18, 20243 min read


The importance of colour in a brand design
In this post we discuss the importance of colour in a brand redesign using a teal funeral directors as an example.

Kylie-Ann Homer
Feb 8, 20242 min read
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