When a brand has been copied, the damage may have already been done. So what can we do to ensure a brand is copy-cat resistant?

To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Using the rebrand of Salvia Glass as an example, I will explain how to create a unique brand identity system that works hard on social media

Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi

Following a trend of nostalgic redesign, I ask: is looking into your brand’s history for your next redesign lazy or a stroke of genius?

Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic