In the age of social media, brands need to be recognised in an instant. The best way to do that? Unique Brand Assets.

When a brand has been copied, the damage may have already been done. So what can we do to ensure a brand is copy-cat resistant?

Guidance on whether to refresh or rebrand in order to maintain relevance and brand awareness.

To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi

Following a trend of nostalgic redesign, I ask: is looking into your brand’s history for your next redesign lazy or a stroke of genius?

Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic

In this post we discuss the importance of colour in a brand redesign using a teal funeral directors as an example.